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2007 Koop Award Winner

Lifestyle Rewards - We Energies Health Enhancement Initiative

Contact Person and Summary Data

General Information
Program Name Lifestyle Rewards
Company Name and Address We Energies - Health Enhancement Initiative
333 W. Everett St., A129
Milwaukee, WI 53201
Contact Person Susan Bloomberg, MS, CHES, Program Manager
Program Information
Program Category Worksite-based
Year begun 1998
Total number of individual participants Average of 55% of target population (5300)
Number of currently actively enrolled 2978
Access to Program All employees, and varied targeted subgroups depending on year (i.e., high risk; high BMI).
Program targeted at Healthy People 2010 and/or Healthy People 2010 goals Yes
Program goals (in priority order)

(1) To support employees in maintanence of positive health behaviors (to ensure vitality now and in the years ahead).
(2) To encourage and motivate employees to improve their health/health behaviors where needed.
(3) To address the outcome/results of health behaviors in the areas of key biometric values, lifestyle practices, safety and productivity and health care consumerism.
(4) To be a key corporate strategy for health care cost containment.